City marketing tasks
The range of tasks for city marketing is as varied as it is exciting
Marketing is the discipline that has an impact on every area of business. It is the same with marketing for a city or region. Here are some of the tasks of city marketing using the outline provided by Stadtmarketing Austria:
Corporate management
Administration, finance, accounting, controlling
Event accounting
Budgeting
Sponsor acquisition and third-party funding
Personnel management
EDP
Market and trend research
Strategy development
City marketing
Administrative and operative handling of the interests of the community and Kufsteiner Kaufleute.
Further development and securing of Kundenbindungsinstrumenten
Active cultivation of the location image. Brand communication in the form of location campaigns, e.g. to strengthen the location of trade
Tourism marketing
Connected to Tourismusverband with optimal use of synergies on both sides
Location marketing and management
Vacant space management
Company relocations and business development assistance to the municipal economic department (link to business development)
Networking of companies, homeowners and investors
Communication partner for companies
Location brand: Maintenance and monitoring of the corporate design (including original development and ongoing development)
Active maintenance of the location image: Presentation and explanation of hard and soft advantages for the site (link to site portfolio)
Networks, public affairs
Contact persons, expert status, communication service provider and, on a case-by-case basis, the project manager for urban development projects (e.g. traffic guidance systems, pedestrian guidance systems)
PR, press relations
Management of the online channels (websites, social media channels, digital advertising)
www.kufstein.at; www.kultur.kufstein.at; www.kulturquartier.kufstein.at; www.einkaufsstadt-kufstein.at; www.kufstein.gv.at; www.kufsteinunlimited.at; www.facebook.com/kufsteintirol
Urban development and design, infrastructure
Participation in decision-making processes for inner city design
View of the town
Internet hotspots
Guidance systems: Project management for traffic and pedestrian guidance systems, provision of maps and orientation aids
Cultural marketing
Cooperation and communication partner for the municipal cultural department and cultural organisers
Major player in culture communication
Organisation of a supra-regional cultural network and development of a cultural brand
Support of the culture scene when it comes to grants
Publication of the regional culture magazine (Culture in Kufstein and surroundings)
Investment management and service provider
Marketing and mediation of the cultural and congress centre „Kultur Quartier Kufstein“ on behalf of Kufsteiner Immobilien Management GmbH
Local partner of the 2018 UCI Straßenrad WM – Kufstein is the starting point for four races
Member, project partner for multiple projects and project manager for the management association
Leader-Verein KUUSK (Kufstein und Umgebung, Untere Schranne – Kaiserwinkl)
Merchandising: Product range design, concept and layout, procurement, merchandise management and distribution
Knowledge marketing
Close cooperation with FH Kufstein
Active member of the innovation platform i.Ku, a network of initiators who want to contribute to the sustainable well-being of the Tiroler Unterland region through exchange and joint action
Collection and administration of market research results and studies
Administrative marketing
Communication for the City of Kufstein
Publication of the city magazine
Concept, design and production of communication media for the City of Kufstein
Press support & crisis communication
Interface for communication between companied and the city (e.g. construction site communication)
Event marketing
Conception, planning and implementation of events
// recurring events such as Christmas markets, Easter market, wine festival, carnival, night shopping, wine festival, flower parade, various markets, pop music day etc.
// one-time events such as fortress concerts
// big events such as KUFSTEIN unlimited
Support of event organizers in marketing and organization
Administration, maintenance and communication
Urban-rural management
Cooperation with localities in the region – especially through supra-regional tourism marketing